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4711 Eau de Cologne – 100ml

£17.00
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FAQs

How long does 4711 Eau de Cologne last on skin?
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At Cologne concentration, 4711 typically lasts between one and three hours on skin, depending on how it is applied and how warm the skin is. The initial citrus brightness is the most volatile element and will begin to fade within the first hour; the neroli and petitgrain heart lasts somewhat longer. This brevity is a feature of the Cologne format, not a defect — it was designed for reapplication throughout the day rather than all-day persistence from a single application.

Is 4711 suitable for women?
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Yes, entirely. 4711 has always been an unisex product — traditional Cologne was applied freely by men and women alike, and there is nothing in the aromatic citrus-herbal composition that reads as gendered in any conventional fragrance sense. The clean, refreshing character suits any wearer who values freshness and simplicity.

Can 4711 be used as an aftershave?
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Yes. The high alcohol content provides a mild antiseptic effect on freshly shaved skin, and the cooling sensation on application is one of the product's most appreciated qualities in this use case. Apply by patting a small amount onto the face and neck rather than rubbing, to avoid additional skin irritation. Those with particularly sensitive or reactive post-shave skin may prefer to apply to the neck and chest rather than directly on the freshly shaved face. A dedicated 4711 Aftershave formulation is also available — see the 4711 Aftershave 100ml for comparison.

What does the number 4711 mean?
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4711 was the house number of the Mülhens family factory on Glockengasse in Cologne — numbered by French troops during Napoleon's occupation of the city in 1796. The address became so closely associated with the product that it was eventually adopted as the brand name. Napoleon himself is historically associated with the fragrance, reportedly using it in remarkable quantities during his campaigns.

Has the formula changed since 1792?
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The composition has been maintained with exceptional fidelity over more than two centuries. Some materials used in the original eighteenth-century formula have been adjusted to comply with modern EU and UK cosmetic safety regulations — oakmoss, for instance, is now used within regulated concentration limits — but the overall character, the neroli and petitgrain heart, and the citrus-aromatic opening remain consistent with the historical composition. It is widely regarded as one of the most faithfully maintained classic fragrances in continuous production.

How does 4711 compare to modern colognes?
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The comparison is somewhat misleading because modern products labelled "Eau de Cologne" are simply using the term to denote a light concentration rather than a specific scent type. 4711 is an actual traditional Cologne — built on citrus, aromatic herbs, and neroli — which is quite different in character from a modern light EDT wearing the Cologne label. Smelling 4711 is the most direct way to understand what Cologne originally meant as a category, before the term became generic.

Is the 100ml the best size to buy?
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The 100ml is the most iconic and widely recognised format — the blue and gold flacon that most people associate with the 4711 name. It is well suited to everyday use at home, generous enough to use with a free hand but not so large as to be unwieldy. For those who use 4711 as their primary daily fragrance, the 200ml or 800ml offer better value; for travel or first-time buyers, the 50ml is the practical alternative.

Is 4711 good value?
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It is one of the best-value fragrance products available in any British pharmacy. At its price point, the quality of the materials — real bergamot, neroli, petitgrain — and the historical integrity of the formula represent exceptional value. There are very few fragrances at any price that offer the same combination of genuine quality, historical significance, and everyday practicality.